Customers: ShopHereGETPAIDSM
Businesses: Pay for Results Ads

In 1874, the Great Western Cattle Trail began as a commercial venture, providing much-needed income to Texas. Celebrate 150 years of the Trail by GETTING PAID to shop here. No bull, just rewards!

  • Customers: How to Get Cash Back

    Customers: How to Get Cash Back

    Reserve cash back online ($0.25 to $1.00), then verify with the advertiser at purchase. Some advertisers choose to offer more than $1. When your cash back account reaches $10 or more, request a check. Up to 7 times a month on each site, a $7.00 cash back bonus is added upon verification. Create a customer account now.

  • Businesses: How to Advertise (Pay for Results)

    Businesses: How to Advertise

    Businesses create their pay-for-results ad with no cost up front. Ads are invoiced only after a customer claims cash back, and the business has verified his or her purchase or presence (a successful result). For $1 customer cash back, you'll pay $4. High-value transaction businesses may choose to offer larger rewards to attract more customers. Business with low-value transactions may choose to offer $.25, $.50, or $.75 cash back, with correspondingly smaller service fees. This advertising supports the promotional elements of the SHOPtheTRAIL campaign (events, billboards, flyers, and stories). Learn more now.

  • Towns: How to Participate

    Towns: How to Participate

    2024 is the 150th anniversary of the first cattle drive on the Great Western Cattle Trail. is a project to promote the Trail and businesses along it, backed by merchants, city councils, Chambers of Commerce, and Rotary Clubs. SHOPtheTRAIL includes a website for every participating town, as well as special events, press releases, billboards, and printed bag stuffers. A portion of each PFR verification goes toward funding local Trail promotions and events. Contact us to learn more.

Commerce builds communities.

Sample billboard you might see on a highway near the Trail